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n the 70 years since its inception, ASICS has established itself as one of the world’s leading specialists in athletic footwear design, developing professional-grade prototypes that are tried and tested by international sports teams. It was founded in 1949 by Japanese military veteran Kihachiro Onitsuka, who was inspired by the profound effect exercise had on the wellbeing of his peers throughout his career. Originally incorporated as Onitsuka Co. Ltd, the current name was soon adopted from the acronym of the Latin proverb, ‘Anima sana in corpore sano’, translating as ‘healthy soul in a healthy body’. As of 2018, the label is also the official supplier of the International Paralympic Committee.

163 asics shoes online store uk